Who has influence?

Sportstar Influencer helps determine who has real marketing value in the sports and e-sports industries.

What is Sportstar Influencer?

Sportstar Influencer melds social and real-world performance stats with up-to-the-minute search and demographic data to identify the real marketing value of sports players across the world.

By aggregating this information for the first time, brands and influencers can work together to find audiences and new markets.

Sportstars

The Sportstar Index

Our custom Sportstar Index algorithm probes social following and engagement metrics with a collection of individual modifiers, buzz and sentiment measures to rate and rank sports clubs and players. We rank and chart sports people against each other, comparing at a local, national and international level.

Our unique dataset is constantly being improved and upgraded with new data points and variables designed to ensure that we reflect true marketing value.

Dataset

The Premier League Dataset

To kick off Sportstar Influencer, we started with the English Premier League, one of the world’s most successful leagues and our first public dataset. This dataset provides visibility of index scores for players from all 20 teams, from Manchester City to West Bromwich Albion.

You can find the full list of influencers here, a breakdown of Premier League clubs here, and for fun, you can perform a match shootout between two clubs here. If you want to know when we add more datasets, subscribe to our mailing list.

Premier League
World Cup Russia 2018

The World Cup Russia 2018 Dataset

Now that Sportstar Influencer is fully launched, and to coincide with Russia 2018, we're able to deliver our new World Cup dataset. This dataset provides visibility of index scores for players from all 32 teams, from Argentina to Uruguay, ensuring that we captured major teams such as Brazil, England, Spain and Germany along the way.

You can find the full list of influencers here, and you can view each team's list as well. Plus, throughout the tournament, we'll be writing on our Journal about how events can cause both a postitive and a negative impact, and where to find real marketing value.

World Cup Russia 2018 Top Influencers

We've calculated an individual Influencer Score for every single player in the World Cup from Argentina to Uruguay.
The table below shows the top eleven highest scoring players.

To see the full list, click here.

1. Sergio Agüero Manchester City 34.5m fans 980.9
2. Gabriel Jesus Manchester City 12.9m fans 959.0
3. Kevin De Bruyne Manchester City 12.3m fans 957.5
4. Paul Pogba Manchester United 43.4m fans 940.3
5. Vincent Kompany Manchester City 7.7m fans 938.5
6. Mesut Özil Arsenal 73.2m fans 938.3
7. David De Gea Manchester United 28.8m fans 935.9
8. David Silva Manchester City 7.3m fans 934.2
9. Raheem Sterling Manchester City 7.8m fans 925.0
10. İlkay Gündoğan Manchester City 5.9m fans 919.5
11. Eden Hazard Chelsea 26.6m fans 912.3

Premier League Top Influencers

We've calculated an individual Influencer Score for every single player in the Premier League from AFC Bournemouth to West Ham United.
The table below shows the top eleven highest scoring players in the league.

To see the full list, click here.

1. Sergio Agüero Manchester City 34.5m fans 980.9
2. Gabriel Jesus Manchester City 12.9m fans 959.0
3. Kevin De Bruyne Manchester City 12.3m fans 957.5
4. Paul Pogba Manchester United 43.4m fans 940.3
5. Vincent Kompany Manchester City 7.7m fans 938.5
6. Mesut Özil Arsenal 73.2m fans 938.3
7. David De Gea Manchester United 28.8m fans 935.9
8. David Silva Manchester City 7.3m fans 934.2
9. Raheem Sterling Manchester City 7.8m fans 925.0
10. Alexis Sánchez Manchester United 17.2m fans 924.2
11. İlkay Gündoğan Manchester City 5.9m fans 919.5

Coming Soon

We're already hard at work on our next public datasets, and we have a roadmap to release that incorporates data across multiple sports. Here are a selection of our upcoming releases, and we have others already in the pipeline.

Recent Journal Entries

Love Island 2018 PowerList
We wrote a journal article a couple of weeks ago about Love Island, the ‘other’ important competitive tournament in June and July this year. In it, we took a look…
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New fans please! The Wimbledon winners
If there is one thing that makes a good Wimbledon, it is sunshine. No rain delays, no match rescheduling, no talk about playing on the usual Sunday rest day at…
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And the (England) winners are…
Now that the World Cup has come to a close, we’ve been taking a look at the winners and losers from England’s squad in terms of how many followers they…
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Vettel is in the pits
It’s often hard to believe that Sebastian Vettel is still only 31. He’s been driving in Formula One for over 10 years, after his debut Grand Prix in the USA…
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Sportstar Influencer is a marketing intelligence platform created by Filter Digital - a digital agency specialising in effective marketing for multiple industries.