Englands young players are making a name, and a brand, for themselves
trends on social media, the nation is embracing all of the England World Cup squad, with Harry Kane
& co adding millions of new followers.
alone has added more than 700,000 followers on social media since the start of the tournament in Russia, and the England team as a whole has attracted 2.25m new followers and now collectively boasts 65.6 million followers across Facebook, Twitter and Instagram.
Other notable increases have come from Jesse Lingard
, with 395,000 extra followers, Marcus Rashford
with 264,000 new fans, and Jordan Pickford
, whose heroics in the Colombia game have helped him rack up a 40% increase since the tournament began, and who now boats over a quarter of a million people following him across the three main social networks.
Of course, where there are winners, there are also losers. Raheem Sterling
, who could be said not to be having the best tournament so far, is doing less well. A mere 60,000 new fans since the tournament began, and this is for one of England’s star forwards. Perhaps not what he was expecting.
And we do wonder what would be happening if Gareth Southgate used his Twitter account, instead of leaving it dormant as he has since 2015. Would he be one of the winners, or one of the losers? We think he would be storming up the charts, but perhaps he has more important things to be doing right now.