Who has benefited the most from Love Island this year?
We wrote a journal article a couple of weeks ago about Love Island
, the ‘other’ important competitive tournament in June and July this year. In it, we took a look at the social influence of the contestants in the hugely popular TV show to give us a counterpoint to the football that was filling up the TV schedules.
It was a popular post – we saw visits to our site ramp up with people wanting to know and understand who is making a new media career for themselves whilst sunbathing and dealing with the intricacies of love and the heart, as PR teams and friends seek to maximise the social followings of the contestants on the show (let’s not forget it is a gameshow, and there is a cash prize at the end of it) whilst they are sunning themselves.
The life-changing prospect of Love Island was also captured perfectly this week on Good Morning Britain, where Georgia Steel, who walked out of the villa rather than recouple, recounted how she had 3,000 Twitter followers when she started the show, and now had more than 1.1 million. Her disbelief is perhaps tempered by the knowledge that she now has a career as an influencer ready and waiting for her in the wings, and given experience of the activities of past contestants, it should keep her busy for a couple of years yet.
So as the show moves into it’s final week, we took our previous list a step further – rather than just the contestants that were in the villa at the time of the post, we’ve gathered up the stats for all of this year’s entrants, whether they appeared for just a couple of days, or lasted the distance.
And here it is – the Love Island 2018 PowerList (and yes, we still class Caroline Flack
as one of the Islanders, because she’s still lovely).