New fans please! The Wimbledon winners

Exposure is not limited to the sun

If there is one thing that makes a good Wimbledon, it is sunshine. No rain delays, no match rescheduling, no talk about playing on the usual Sunday rest day at the end of the first week. And what also makes a good Wimbledon are long 5-set matches and players unexpectedly getting to the final.

So it was good to watch Kevin Anderson be involved in one of the longest matches in Wimbledon history en route to his runner-up place at this year’s tournament. He was clearly the standout player of 2018 and because of that, we weren’t surprised to see his social following increase over the past two weeks. Kevin saw an increase of 31.7% over the tournament, which was the highest of all the men’s singles players.

The Winners
However he wasn’t the only one to increase their fan count. Katie Boulter, the British tennis player, whilst only getting through to the second round, managed to increase her following on Facebook and Twitter by an overall 44.6%. Of course, I suspect it helps that she is sponsored by Nike London, and rather easy on the eye, but it is good to see the British talent securing greater exposure.

Other strong showings came from Guido Pella (up 24.2%), Vitalia Diatchenko (up 35.5%) and Harriet Dart (up 57.2%). The Losers
As for the losers, the greatest impact throughout the tournament seemed to come from the Twitter cull. Serena Williams lost an impressive 305,788 fans on Twitter, Rafael Nadal lost 204,954 and Novak Djokovic lost 102,815, all of which correlated to the removal of fake fans and accounts from the social network.

Fortunately for all of these top seeds, their Instagram accounts took on board almost equivalent new followings, meaning that the loss was broadly offset – Djokovic even ended up with a 0.4% increase in following despite the Twitter cull.

So, for the players, it’s back on tour. We’ll catchup with them again at the US Open in August to see what’s changed.