Motorsport - F1 2018

Introduction

In this dataset, we look at the Formula One 2018 season - the drivers and the teams - to find out who scores the highest for social media influence. Interestingly, because of the small number of competitors and the emphasis on sponsorship, social media and digital influence is key to all those taking part; ensuring a high fanbase is crucial to their participation at this level. That is, apart from one driver...

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The Formula One Drivers List

The table below shows the overall marketing value of Formula One drivers, based on our unique algorithm.

1. Lewis Hamilton Mercedes 17.7m fans 999.0
2. Fernando Alonso McLaren 6.6m fans 946.4
3. Daniel Ricciardo Red Bull Racing 4.3m fans 893.8
4. Max Verstappen Red Bull Racing 3.4m fans 841.3
5. Sergio Perez Force India 3.0m fans 788.7
6. Romain Grosjean Haas 1.5m fans 736.1
7. Valteri Bottas Mercedes 1.5m fans 683.5
8. Nico Hulkenberg Renault 1.5m fans 630.9
9. Kimi Raikkonen Ferrari 1.2m fans 578.4
10. Carlos Sainz Renault 1.1m fans 525.8
11. Kevin Magnussen Haas 769.6k fans 473.2
12. Stoffel Vandoorne McLaren 475.0k fans 420.6
13. Pierre Gasly Toro Rosso 446.0k fans 368.1
14. Esteban Ocon Force India 439.2k fans 315.5
15. Marcus Ericsson Sauber 417.2k fans 262.9
16. Brendon Hartley Toro Rosso 275.6k fans 210.3
17. Lance Stroll Williams Martini 221.1k fans 157.7
18. Charles Leclerc Sauber 169.2k fans 105.2
19. Sergey Sirotkin Williams Martini 119.4k fans 52.6
20. Sebastian Vettel Ferrari No fans 0.0

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The Formula One Team List

The table below shows the overall marketing value of Formula One teams, based on our unique algorithm.

1. Mercedes 15.3m fans 883.3
2. Red Bull Racing 13.5m fans 806.0
3. Ferrari 9.0m fans 668.3
4. McLaren 6.4m fans 627.8
5. Renault 3.7m fans 537.4
6. Williams Martini 2.3m fans 410.1
7. Force India 2.0m fans 374.9
8. Toro Rosso 1.9m fans 268.7
9. Sauber 1.5m fans 178.2
10. Haas 891.5k fans 140.4

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